Fri Dec 19 05:44:49 UTC 2025: Summary:

The International Spirits and Wines Association of India (ISWA) is challenging the Maharashtra government’s “Made in Maharashtra” liquor policy in the Bombay High Court. This policy mandates bars and permit rooms to stock at least 25% locally manufactured liquor brands. ISWA argues the policy violates constitutional rights by creating artificial classifications and imposing stocking obligations, favoring local producers at the expense of fair competition and consumer choice. The state defends the policy, citing a significant increase in excise revenue since its implementation. The High Court has issued notice to the state and will hear the case on December 23, 2025, permitting parties to take preparatory steps without prejudice.

News Article:

Bombay High Court to Hear Challenge to Maharashtra Liquor Policy

Mumbai, December 19, 2025 – The Bombay High Court is set to hear a challenge brought by the International Spirits and Wines Association of India (ISWA) against the Maharashtra government’s “Made in Maharashtra” liquor policy. The policy, implemented on August 7, 2025, requires bars and permit rooms to stock at least 25% of locally manufactured liquor brands, designated as “Maharashtra Made Liquor (MML).”

ISWA, representing major global liquor companies like Pernod Ricard, Diageo, and Bacardi, argues that the policy violates Article 14 and Article 19(1)(g) of the Indian Constitution. They claim the mandate creates an unfair advantage for local producers and restricts consumer choice by forcing businesses to stock products against market demand.

The Maharashtra government defends the policy, stating it aims to boost local manufacturing, increase revenue, and address an imbalance in the market. State officials claim the policy has already resulted in a significant increase in excise revenue, with collections rising by 16.9% between July and November 2025 compared to the previous year.

A Division Bench of the High Court has issued notice to the State, ordering them to file an affidavit-in-reply along with the study group report that informed the policy. While the Court has allowed parties to take preparatory steps related to the policy, it has cautioned them against claiming any equities until the matter is fully heard. The case is scheduled for hearing on December 23, 2025, and its outcome could significantly impact the liquor industry and market dynamics in Maharashtra.

Read More