Tue Dec 16 01:40:00 UTC 2025: Here’s a news article summarizing the information provided:
Crumbl CEO Denies Closure Rumors Amid Reports of Layoffs and Falling Revenue
[City, State] – Crumbl CEO Sawyer Hemsley has taken to social media to refute recent reports suggesting the popular cookie franchise is on the verge of closing down. The denial follows a Bloomberg article published on Friday, November 12th, which claimed Crumbl had laid off corporate employees and was significantly scaling back expansion plans due to a 37% drop in average store revenue.
In a TikTok video, Hemsley stated that the rumors were “absolutely not true.” He attributed the recent changes to the company’s growth, citing the need for a larger space for the Crumbl Test Kitchen and marketing teams, stating that the company is relocating their offices, as well as expanding their marketing team.
Despite the CEO’s optimistic outlook, the Bloomberg report paints a less rosy picture, highlighting struggles in maintaining the brand’s initial hype and pushing Crumbl to expand into other dessert offerings like cakes and brownies in an attempt to combat consumer fatigue.
The situation adds to a year of public visibility for Hemsley, who recently came out and publicly introduced his boyfriend. The controversy is ongoing, and further developments are expected.
First Piper 