Mon Dec 15 07:54:01 UTC 2025: Okay, here’s a summary and news article based on the provided text:
Summary:
Maruti Suzuki India is ramping up its efforts to establish a robust electric vehicle (EV) ecosystem in the country. The company plans to localize battery production and critical components to build consumer confidence ahead of launching its first EV, the e-VITARA, in 2026. Maruti Suzuki recognizes challenges such as limited driving range, insufficient charging infrastructure, and concerns about after-sales service and resale value as barriers to widespread EV adoption. To address these concerns, the company is establishing a wide network of EV-enabled workshops, installing charging points, offering assured buyback and subscription schemes, and focusing on improving after-sales service. Maruti Suzuki also aims to launch multiple EV models by 2030, establish one lakh charging stations and actively promote EV exports.
News Article:
Maruti Suzuki Gears Up for EV Push, Focuses on Local Production and Consumer Confidence
New Delhi, December 15, 2025 – Maruti Suzuki India is making significant strides in its electric vehicle (EV) strategy, prioritizing local battery production and bolstering the overall EV ecosystem. The company is aiming to build consumer confidence ahead of the 2026 launch of its first EV, the e-VITARA.
Partho Banerjee, Senior Executive Officer (Marketing & Sales) at Maruti Suzuki India, stated that localizing battery production is a key step. “Right now, we are importing the batteries, but yes, we have a plan for localization. It is very much on the cards in a phased manner over the next few years,” Banerjee told reporters.
Maruti Suzuki recognizes that consumer confidence is crucial for EV adoption. Addressing concerns about driving range, charging infrastructure, and resale value is a priority. To combat these issues, the automaker is establishing a nationwide network of 1,500 EV-enabled workshops across 1,100 cities and is already rolling out charging infrastructure with 2,000 points already installed.
“We are trying to instill confidence in the customers before they acquire an EV. If the buyer is not confident about the entire ecosystem, he will not buy an EV,” Banerjee explained.
The company plans to offer assured buyback and subscription schemes to alleviate concerns about resale value.
Maruti Suzuki aims to have five EV models in its portfolio by FY30 and anticipates the industry will be around 5.5-6 million with EV penetration around 13-15%. The company has already begun exporting the e-VITARA, shipping 10,000 units to 26 markets. Looking ahead, Maruti Suzuki plans to install one lakh charging stations by 2030 in collaboration with its dealer partners and charging point operators. The auto major aims to drive in multiple electric models across bodystyles and set up charging infrastructure across the country as it looks to attain leadership in the segment.
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