Tue Dec 02 17:59:44 UTC 2025: Summary:
The article announces the upcoming “Mahotsav 3.0,” a four-day exhibition and sale of Geographical Indication (GI) products, taking place at CSIR’s CFTRI in Mysuru from December 5-8. Organized by NABARD – Madurai Agri Business Incubation Forum (MABIF) in collaboration with other entities, the event will feature around 50 stalls showcasing and selling authentic GI products from South India. The Mahotsav aims to promote GI communities, support producers, and foster innovation. The inaugural session will include the signing of an MOU between MABIF and CSIR-CFTRI and will feature product launches and recognition of GI Hackathon winners. The event will also include technical sessions, cultural programs, and presentations from successful GI associations and startups.
News Article:
GI Mahotsav 3.0 to Showcase South India’s Unique Products in Mysuru
Mysuru, December 2, 2025 – A celebration of South India’s unique heritage is coming to Mysuru with the launch of GI Mahotsav 3.0. The four-day exhibition and sale will be held at CSIR’s CFTRI from December 5th to 8th, showcasing the diverse range of Geographical Indication (GI) products from across the region.
Organized by NABARD – Madurai Agri Business Incubation Forum (MABIF) in collaboration with the Ministry of MSME, Tamil Nadu Agricultural University (TNAU), and CFTRI, the event will feature approximately 50 stalls dedicated to GI-registered artisans. Visitors will have the opportunity to purchase authentic products directly from the traditional producers.
“This mahotsav will enhance market visibility for GI communities, support producers, artisans, and rural entrepreneurs, while promoting sustainable livelihoods,” stated CFTRI Director Giridhar Parvatam. “Each GI product represents the skill, identity, and legacy of the communities that have preserved these traditions over generations.”
The opening day will feature a memorandum of understanding (MOU) signing between MABIF and CSIR-CFTRI, fostering innovation and entrepreneurial support in the GI and agri-food ecosystem. Winners of the recent GI Hackathon will also be announced.
The Mahotsav will feature daily technical sessions, cultural programs, and success stories from GI associations and startups. Attendees can look forward to a rich blend of commerce, culture, and innovation, all celebrating the unique products that represent South India’s heritage.
GI Mahotsav 3.0 is part of the Ministry of MSME’s initiative to promote India’s vibrant GI ecosystem. The event is free to the public and will be open from 10 a.m. to 5 p.m. daily.
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