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Summary:

Decathlon India has launched its largest flagship store in Whitefield, Bengaluru. The 60,000 sq. ft. store acts as a community sports hub, offering not only retail but also coaching, sports infrastructure, and community events for various sports. This move reflects the evolution of India’s sports retail sector, driven by increased accessibility, expertise, and immersive experiences.

News Article:

Decathlon Opens Largest India Store in Bengaluru, Embraces Community Sports Hub Model

Bengaluru, India – December 1, 2025 – French multi-sport retailer Decathlon today unveiled its largest store in India, a 60,000 sq. ft. flagship location in Whitefield, Bengaluru. The store represents a significant shift in Decathlon’s strategy, transforming from a traditional retail space into a dynamic community sports hub.

The new facility offers a comprehensive range of activities beyond shopping, including coaching sessions for children and adults in sports like basketball, football, skating, pickleball, and gymnastics. It also features workshops, a kids’ zone, a yoga and dance studio, weekly cycling and running meetups, sports birthday parties, and various sports-related workshops.

“Sports has evolved significantly in India over the last 10 years, and we have witnessed this transformation closely,” said Sankar Chatterjee, CEO of Decathlon India. He cited a KPMG report indicating strong growth in pay-and-play sports facilities in the country, highlighting the increasing demand for accessible sporting opportunities.

Gilles Gaudemard, Retail Leader, Decathlon India, emphasized the evolving nature of India’s sports retail sector. “India’s sports retail sector is evolving rapidly, driven by a new generation of users who expect accessibility, expertise, and immersive in-store experiences.”

The launch of this flagship store underscores Decathlon’s commitment to catering to the changing needs of Indian consumers and fostering a vibrant sports culture within the community.

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