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Headline: Netflix Ad Reach Surges to 190 Million Viewers Globally
Los Angeles, CA – Netflix announced Wednesday that its advertising-supported tier is now reaching over 190 million monthly active viewers (MAVs) worldwide. This marks a significant milestone for the streaming giant’s advertising initiative and signals growing adoption of its ad-supported subscription plans.
Previously, Netflix measured its advertising reach based on the number of accounts subscribed to ad-supported plans. The shift to monthly active viewers provides a more accurate representation of the actual number of individuals exposed to advertisements on the platform. This change is expected to be welcomed by advertisers looking to gauge the true impact of their campaigns on Netflix.
“The adoption of ad-supported tiers signals a shift in consumers’ subscription behavior.” said a industry analyst. “Netflix’s success in attracting viewers to ad-supported plans demonstrates the potential of hybrid monetization models in the streaming landscape.”
The announcement underscores the growing importance of advertising revenue for Netflix as it navigates an increasingly competitive streaming market. By expanding its advertising reach, Netflix aims to offer more attractive opportunities for brands while providing consumers with more affordable subscription options.
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