Sun Nov 02 10:20:00 UTC 2025: Okay, here’s a summary of the text, followed by a news article based on that information:
Summary:
Disney is expanding its real estate ventures beyond Golden Oak with “Storyliving by Disney” communities, starting with Cotino in Rancho Mirage, CA. Unlike overtly themed environments, Cotino offers subtle Disney touches in high-end homes. It’s a licensing deal, not direct land ownership, with Disney crafting the community’s story and collaborating with developers and builders. Homes start at $1.3 million. Residents can opt into the Artisan Club, a membership offering Disney-themed amenities like a restaurant, wellness center, and a man-made lagoon, with costs starting at a $20,000 initiation fee plus annual dues. Recognizing the trend of lifestyle communities and Disney’s appeal to Baby Boomers and Gen X, Disney aims to cater to a broad demographic. A second Storyliving community, Asteria, is planned for North Carolina.
News Article:
Disney Enters Lifestyle Community Market with Cotino in Rancho Mirage
RANCHO MIRAGE, CA – Disney is venturing into the lifestyle community market with its “Storyliving by Disney” concept, debuting with Cotino, a high-end residential community in Rancho Mirage, California. Eschewing overt theming, Cotino offers a more subtle Disney influence in its homes, which start at $1.3 million.
Cotino is located in an area where Walt Disney himself used to own a second home.
The venture is a licensing partnership, with Disney collaborating with developers to shape the community’s unique story and design. According to Claire Bilby, Senior Vice President of Storyliving by Disney, the company identified a strong trend in lifestyle communities, particularly among Baby Boomers and Gen X, many of whom grew up with Walt Disney.
“We always love to look at where our guests and our fans are,” Bilby stated, emphasizing Disney’s focus on meeting consumer demands.
Residents have the option to join the Artisan Club, a membership program that unlocks access to Disney-themed amenities. These include the Architect’s Fork restaurant with blueprints from Disneyland attractions decorating the walls, the Parr House modeled after the home in The Incredibles 2, a wellness center, a man-made lagoon by Crystal Lagoons, and a creative studio. Artisan Club memberships involve a $20,000 initiation fee and annual dues ranging from $11,000 to $19,000, depending on the tier.
While Cotino marks Disney’s first foray into this type of community, the company already has plans for a second location, Asteria, near Raleigh, North Carolina, slated to begin sales in 2027. With Asteria and Cotino, Disney appears to be targeting a growing desire for curated living environments that incorporate elements of the brand’s storytelling and entertainment legacy.
First Piper 