Tue Oct 28 20:20:00 UTC 2025: Summary:

Microsoft is internally testing a free, ad-supported version of its Xbox cloud gaming service. This information was confirmed by a Microsoft official to The New York Times.

News Article:

Microsoft Developing Free, Ad-Supported Xbox Cloud Gaming Tier

REDMOND, WA – In a move that could dramatically expand the reach of its gaming platform, Microsoft is reportedly testing a free, ad-supported version of its Xbox cloud gaming service. The confirmation, obtained by The New York Times during an interview regarding the potential for bringing the new Halo remake to PlayStation, came from a Microsoft official.

While details remain scarce, the development suggests Microsoft is keen on making its cloud gaming accessible to a broader audience, potentially attracting players who are hesitant to commit to a paid subscription. The ad-supported model could offer a low-barrier entry point, allowing users to experience Xbox games on various devices without the upfront cost.

The timing coincides with ongoing discussions about Microsoft’s gaming strategy, including the possibility of expanding its game offerings to rival platforms. Further details on the launch date, game availability, and advertisement format for the free tier are expected to emerge in the coming months. This strategic shift could significantly alter the landscape of the cloud gaming industry.

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