Sat Oct 25 08:10:58 UTC 2025: Here’s a summary of the provided text and a news article based on it:

Summary:

The text is an announcement of the death of Piyush Pandey, a highly influential figure in Indian advertising. He passed away on October 24, 2025, in Mumbai after an illness. Pandey was known as the “Father of Indian Advertising” for his work at Ogilvy, popularizing Hindi in advertising, and breaking Western dominance in the industry. He received over 1,000 awards during his 40-year career and was the first Asian jury president for the Cannes Lions Festival.

News Article:

Advertising Legend Piyush Pandey Dies at 70

Mumbai, October 25, 2025 – Piyush Pandey, widely regarded as the “Father of Indian Advertising,” has passed away at the age of 70. Pandey died in Mumbai on Friday, October 24, 2025, after battling an illness.

Pandey’s four-decade career saw him rise to become Chief Creative Officer, Worldwide, and Executive Chairman of Ogilvy India. Under his leadership, Ogilvy became India’s top advertising agency, gaining international recognition for its creativity.

Known for his innovative approach, Pandey is credited with revolutionizing the Indian advertising landscape by popularizing the use of Hindi in ad films and taglines, effectively connecting with the Indian masses. He broke from Western influences and instilled a uniquely Indian voice in advertising.

“Piyush Pandey was a true visionary who understood the pulse of India,” said a statement from Ogilvy. “His work resonated with millions and changed the way brands communicated with consumers.”

Pandey’s contributions were recognized with over 1,000 awards, including the prestigious Cannes Lions Festival, where he served as the first jury President from Asia. His legacy extends beyond awards; he inspired a generation of Indian advertising professionals and left an indelible mark on the industry.

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