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Pennywise Terrorizes New York City in HBO’s “Welcome to Derry” Stunt
NEW YORK, NY – New Yorkers got a terrifying treat on Wednesday as Pennywise the clown, the iconic villain from Stephen King’s “It,” made a surprise appearance across the city. The promotional stunt, part of HBO’s marketing campaign for the upcoming prequel series “Welcome to Derry,” saw the orange-haired menace with his signature red balloons popping up at landmarks like Central Park, Bryant Park, Washington Square Park, and Jane’s Carousel in Dumbo.
“I love New York! New Yorkers are great…for breakfast and dinner,” Pennywise reportedly said, hinting at his sinister intentions.
The “Red Balloon Takeover” wasn’t limited to New York. Pennywise, or at least his red balloons, terrorized cities across the globe, including Los Angeles, Mexico City, Paris, Tokyo, Sydney, Hong Kong, and Dubai.
This isn’t the first time Derry has invaded Manhattan. Earlier this month, New York Comic Con hosted an immersive “Welcome to Derry” experience, allowing fans to confront their fears in a replica of a 1960s bedroom haunted by Pennywise’s looming presence.
“We leaned into the idea of what makes ‘It’ so iconic in culture,” said Alex Diamond, vice president of global originals marketing for HBO Max. “And, of course, with that it is Pennywise, the red balloon, and fear.”
The HBO campaign aims to connect with devoted fans by bringing the world of “It” to life. Reactions to Pennywise’s real-world visit were mixed, with some eagerly snapping selfies, others running in fear, and some New Yorkers simply ignoring the spectacle in true city fashion.
“They’ve been great!” Pennywise said of the New Yorkers. “I love ’em. Everyone floats here!”
“Welcome to Derry,” which explores the origins of Pennywise and his reign of terror, premieres Sunday on HBO. Viewer discretion is advised, especially if you have a fear of clowns or red balloons.
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