Tue Oct 21 02:20:00 UTC 2025: FOR IMMEDIATE RELEASE

Bhai Dooj Celebrations to be Held on October 23rd, 2025: Auspicious Times and Traditions

[City, Date] – The Hindu festival of Bhai Dooj, a celebration of the bond between brothers and sisters, will be observed on October 23rd, 2025. This year the auspicious occasion falls on Kartik Shukla Dwitiya.

Also known as Yama Dwitiya, Bhaiya Dooj, Bhai Dwitiya, or Bhau Beej, the festival is steeped in tradition and mythology. It is believed that on this day, Lord Yama, the god of death, visited his sister Yamuna, who honored him with a tilak (a sacred mark) and a meal. Since then, sisters have been marking the day by applying tilak to their brothers, praying for their longevity, prosperity, and happiness, and feeding them a delicious meal. In return, brothers offer gifts to their sisters as a token of their affection and protection.

According to the Hindu Panchang, the Dwitiya Tithi (second day) of Kartik Shukla Paksha begins at 8:16 PM on October 22nd and concludes at 10:46 PM on October 23rd. Therefore, Bhai Dooj will be celebrated on October 23rd, according to Udaya Tithi (sunrise timing).

Auspicious Times for Tilak Ceremony:

According to astrological beliefs, the afternoon is considered the most auspicious time for the tilak ceremony on Bhai Dooj. The auspicious time for applying the tilak is from 1:13 PM to 3:28 PM, providing a duration of 2 hours and 15 minutes.

Other auspicious timings during the day are:

  • Shubh – Uttam: 6:27 AM to 7:51 AM
  • Labh – Unnati: 12:05 PM to 1:30 PM
  • Amrit – Sarvottam: 1:30 PM to 2:54 PM

Rituals of Bhai Dooj:

During the tilak ceremony, brothers should face the North or North-West direction, while sisters should face the North-East or East direction. The brother should be seated on a wooden platform. The sister applies the tilak, ties a mauli (sacred thread) around the brother’s wrist, and performs the aarti (a ritual of waving a lamp). After receiving the tilak, the brother should touch his sister’s feet to seek her blessings.

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Note: This information is based on traditional beliefs and practices. Consult with relevant experts for personalized advice.

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