Mon Oct 13 12:02:59 UTC 2025: Here’s a summary of the text and a news article based on it:

**Summary:**

HSBC Chennai branch inaugurated its 23rd annual “Helping Hands Mela,” a five-day expo featuring products from 10 NGOs. The event, themed “Vishwaboomi – A Miniature World of Geography,” aims to support the causes and communities represented by the NGOs. The expo, open to the public, showcases arts and crafts, jewellery, fabrics, home linen, diyas, and food items. HSBC India will partner with 50 NGOs across 24 branches in 11 cities as part of the initiative. All proceeds will directly benefit the participating NGOs, which focus on various causes, including palliative care, intellectual disabilities, and mental health.

**News Article:**

**HSBC Chennai’s ‘Helping Hands Mela’ Showcases NGO Crafts, Supports Vital Causes**

**CHENNAI, October 13, 2025** – The HSBC Chennai branch today inaugurated its 23rd annual “Helping Hands Mela,” a vibrant showcase of products from 10 local non-governmental organizations (NGOs). The event, held on the bank’s premises on Cathedral Road, aims to raise awareness and funds for a variety of important causes.

The mela was inaugurated by prominent figures including Nina Reddy, Joint Managing Director of Savera Group; Kasi Viswanathan, Managing Director of CSK; film personality Vincent Asokan; and Muthukrishnan Ramanujam, Managing Director and Head Financial Accounting, Global Finance, HSBC.

This year’s theme, “Vishwaboomi – A Miniature World of Geography,” celebrates the diverse tapestry of India and its global connections. Visitors can explore stalls filled with handcrafted arts and crafts, accessories, jewellery, fabrics, home linen, diyas, and food items.

“The ‘Helping Hands Mela’ is a long-standing tradition at HSBC Chennai, reflecting our commitment to supporting the communities we serve,” said Ayshwarya Desikan, Executive Director and Regional Manager, HSBC. She also emphasized the staff involvement in promoting the participating NGOs. As part of the broader initiative, HSBC India will partner with 50 NGOs across 24 branches in 11 cities.

The participating organizations focus on crucial areas such as palliative care, intellectual disabilities in children, and mental health. All proceeds from the mela’s sales will go directly to supporting the work of these organizations.

The “Helping Hands Mela” is open to the public from October 13th to 17th, between 10 a.m. and 4 p.m.

Read More