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**Pilibhit’s Gold Market Sparkles as Diwali Approaches, Despite Soaring Prices**

**Pilibhit, India** – Pilibhit’s bullion market is buzzing with activity as Diwali preparations ramp up. Jewelers are showcasing new designs in gold and silver, attracting eager customers who have already begun placing orders for the auspicious festival.

Despite record high prices, with silver reaching ₹1.75 lakh per kilogram and gold at ₹1.29 lakh per gram, the festive spirit remains undeterred. While some customers are opting for lighter-weight pieces due to the price surge, jewelers remain optimistic about strong sales during the Diwali season.

“Diwali is considered an auspicious time to buy gold and silver,” said Sanjeev Agarwal, a local jeweler. “Despite the higher prices, we haven’t seen a drop in demand. People are booking jewelry for Diwali, and we anticipate a busy market.”

The market is particularly excited about unique offerings this year, including square-shaped silver coins featuring Lakshmi and Ganesh, the deities associated with wealth and prosperity. Jewelers hope these new designs will attract even more customers.

“People associate Diwali with happiness, and they enthusiastically purchase gold and silver during this time,” stated Prateek Agarwal, another local jeweler. “The enthusiasm is high, and we are not seeing any impact from the price rise.”

The rising gold prices are part of a larger trend, with prices increasing by 10-28% over the past few years. In the last two months alone, gold has risen by ₹17,000. However, jewelers remain hopeful that the combination of the festive season and the perceived auspiciousness of buying gold during Diwali will drive strong sales.

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