Tue Oct 07 15:10:00 UTC 2025: Here’s a news article summarizing the press release:
**LeBron James and Hennessy Unveil New Limited Edition V.S.O.P Cognac**
**COGNAC, France – October 7, 2025** – Hennessy and LeBron James are teaming up again for the release of the Hennessy V.S.O.P Limited Edition by LeBron James, hitting shelves worldwide this October. This collaboration, a continuation of their partnership that began in 2024, merges Hennessy’s legacy of cognac craftsmanship with James’ global influence and personal style.
The new limited edition bottle features a vibrant orange colorway and LeBron’s signature “crowning gesture,” symbolizing elevation and leadership. The color is intended to reflect James’ dynamic energy and inspire new occasions for celebration.
To promote the launch, Hennessy has launched a social media campaign called “The Second Decision,” referencing James’ famous “The Decision” television special. The campaign highlights James’ ongoing partnership with Hennessy and its connection to the communities they both represent.
“It’s an honor to continue this partnership with Hennessy,” said LeBron James. “Our first collection was about a shared pursuit of excellence and boundary pushing, and this new limited edition is another chapter in that story. The design features my crowning gesture, which is special for me and stands for celebration and connection. That’s what this bottle is made for.”
Hennessy is promoting the bottle, designed for sharing and socializing, alongside the classic Hennessy Sidecar cocktail.
“LeBron embodies a spirit of collective play and social generosity—values that resonate deeply with our own,” said Vincent Montalescot, Chief Marketing Officer of Hennessy. “This is a tribute to LeBron’s extraordinary journey and to a defining moment in the history of sport.”
The Hennessy V.S.O.P Limited Edition by LeBron James is available now in select markets worldwide.
First Piper 