Sat Oct 04 04:50:28 UTC 2025: Okay, here’s a news article based on the provided text, incorporating the provided context and written in a news style:

**Headline: Kannada Actor Vasishta Simha Named Brand Ambassador for Karnataka Water Conservation Efforts**

**BENGALURU, October 4, 2025 (The Hindu) –** In a bid to connect with younger generations and address the growing water crisis in Karnataka, the Department of Minor Irrigation and Groundwater Development has appointed Kannada film actor Vasishta N. Simha as its brand ambassador.

The announcement was made today by Minister for Minor Irrigation, Science and Technology N. S. Boseraju, who emphasized the actor’s crucial role in raising awareness about water conservation across the state. Simha will participate in campaigns promoting lake rejuvenation, rainwater harvesting, and community participation in water management. Notably, he will be serving as ambassador without renumeration.

“Vasishta Simha brings a fresh voice and significant reach, particularly among young people, to the vital issue of water conservation,” Minister Boseraju stated. “His involvement will be instrumental in promoting responsible water usage and protecting our precious resources.”

The appointment coincides with the launch of a new departmental initiative, “Neeriddre Nale – Water is Future,” scheduled for October 9 by Chief Minister Siddaramaiah and Deputy CM D. K. Shivakumar. This initiative aims to address the state’s increasing reliance on groundwater, a trend highlighted in the Karnataka Economic Survey 2024–25.

The survey reveals that nearly 60% of Karnataka’s agricultural land is now dependent on borewells, a significant increase from 37% in previous decades. This dependence has led to a concerning decline in groundwater levels, particularly in drought-prone and rain-fed regions where borewells serve as the primary irrigation source.

The Department of Minor Irrigation and Groundwater Development hopes that Simha’s involvement, along with the “Neeriddre Nale” campaign, will encourage sustainable water practices and help secure the state’s water future.

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