Fri Oct 03 11:30:00 UTC 2025: Okay, here’s a news article based on the text provided:

**FOR IMMEDIATE RELEASE**

**New E-Commerce Startup ‘Phia’ Combines Sustainability with Entrepreneurial Spirit, Backed by Optimism of Bumble CEO**

**[CITY, STATE] – [Date]** – A new player has entered the e-commerce landscape with a focus on sustainability: Phia, co-founded by Phoebe Gates and Sophia Kianni. The venture, launched last spring, aims to provide consumers with eco-conscious shopping options.

According to Bumble CEO Herd, who offered insights in the original text, Phia stands out in a startup world often driven solely by rapid growth.

“It’s rare to come across founders as visionary and values-led as Phoebe Gates and Sophia Kianni,” Herd said. “In a startup world often obsessed with speed and scale, Sophia and Phoebe show that ideas anchored in purpose can grow into successful businesses.”

Herd further highlighted Kianni’s tenacity and entrepreneurial spirit, noting Gates’ strategic clarity, creativity, and deep commitment to inclusion. “Together, they represent a new generation of entrepreneurs who are as ambitious about impact as they are about innovation,” Herd added.

Phia’s commitment to sustainability positions it as more than just another online retailer.

Herd offers them simple advice: “Hold onto the sense of responsibility that makes your work matter. The world needs leaders like you.”

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