Sun Sep 28 04:10:00 UTC 2025: **Summary:**

Discover Puerto Rico has launched a new video campaign, the third phase of its “Return the Love” initiative, featuring Los Angeles Dodgers player Kike Hernández. The campaign promotes conscious travel to Puerto Rico, encouraging visitors to immerse themselves in the island’s rich music and sports culture, support local businesses, and experience the culture with respect. The video, set in a baseball stadium and narrated by Hernández, showcases the vibrant spirit of Puerto Rico and provides tips for responsible tourism. It includes original music by Grammy-winning engineer Harold Wendell Sanders. The campaign aims to attract visitors for upcoming music and sports events while promoting respectful engagement with the local community and culture.

**News Article:**

**Kike Hernández Champions Conscious Tourism in New Discover Puerto Rico Campaign**

**San Juan, Puerto Rico** – Los Angeles Dodgers star Kike Hernández is the face of Discover Puerto Rico’s latest “Return the Love” campaign, a video initiative designed to promote responsible and respectful tourism on the island. The campaign, unveiled this week, highlights Puerto Rico’s vibrant music and sports culture while encouraging visitors to connect with the local community in meaningful ways.

The video, set in a baseball stadium and narrated by Hernández, invites travelers to experience Puerto Rico as thoughtful guests, immersing themselves in the island’s sounds, traditions, and spirit. It features original music crafted by Grammy-winning engineer Harold Wendell Sanders.

“In Puerto Rico, music and sports are more than entertainment – they’re pillars of our pride, passion, and corazón,” said Hernández. “I’m proud to share that vibrant spirit with the world, and to help show visitors how they can connect with the Island in meaningful, respectful ways that truly celebrate and honor its essence.”

This is the third phase of Discover Puerto Rico’s “Return the Love” initiative, an ongoing effort to encourage community-centered tourism ahead of major music and sports events expected to draw large crowds to the island. The campaign urges visitors to shop local, consume local, and experience Puerto Rico with curiosity and respect.

“This launch is a celebration of the Island’s musical spirit and another opportunity for us to champion conscious tourism,” said Glorianna Yamin, Vice President of Marketing for Discover Puerto Rico. “Kike brings this message to life with authenticity, pride, and energy that mirrors everything we love about Puerto Rico.”

Alongside the video release, Discover Puerto Rico has also shared a Q&A with Kike Hernández and his curated playlist of pre-game favorites inspired by Puerto Rico’s musical heartbeat. The campaign aims to inspire travelers to embrace the Boricua spirit and carry it with intention.

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