Sun Sep 28 04:10:00 UTC 2025: **Baseball Star Kike Hernández Champions In-Person Eye Exams in New AOA Campaign**
**[City, State] –** Baseball player Kike Hernández is stepping up to the plate for eye health, partnering with the American Optometric Association (AOA) for their “Eye Deserve More” campaign. The campaign aims to highlight the importance of comprehensive, in-person eye exams.
Hernández’s personal story underscores the campaign’s message. Last season, a dip in his batting average led him to believe he was experiencing a slump. However, a visit to an optometrist revealed he had astigmatism, a common condition caused by an irregularly shaped cornea. Corrective treatment improved his vision, leading to a significant performance boost in the season’s second half.
“I learned the hard way that the most advanced equipment I own are my eyes,” Hernández stated. “After working with my optometrist, I was able to turn my season around and help my team win.”
AOA doctor Emily Benson, O.D., emphasizes that even elite athletes can overlook vision problems. The campaign emphasizes that regular screenings and online vision tests don’t provide the same level of insight as an in-person exam.
The “Eye Deserve More” campaign promotes in-person eye exams. The AOA also introduced a conceptual product called “The Eye,” to remind people of the complexity and importance of human vision. The AOA hopes the campaign will resonate with a public often more focused on technology upgrades than eye health.
Doctors of optometry provide over two-thirds of primary eye care in the U.S. and can detect over 270 systemic health conditions, including diabetes, hypertension, and even brain tumors.
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