Thu Sep 25 16:30:00 UTC 2025: **FOR IMMEDIATE RELEASE**

**Swin Cash Joins Amazon Prime Video as NBA/WNBA Analyst**

**SEATTLE, WA –** Naismith Basketball Hall of Famer and former NBA front office executive Swin Cash is joining Amazon Prime Video as an on-air analyst this fall. Cash will provide front office insights for Prime Video’s NBA studio show before transitioning to studio analysis for their WNBA coverage. Prime Video is expected to make a formal announcement on Tuesday.

Cash brings a unique perspective to the broadcast team, having excelled as a player, analyst, and executive. “I’m excited to contribute to an already stacked broadcast team and bring a perspective shaped by my time as a player, analyst and executive,” Cash said. “My goal is to give fans more than the box score, showing how teams think, why decisions get made, and what the process really looks like.”

The addition of Cash comes as the NBA prepares to kick off its new 11-year, $76 billion media deal. Amazon Prime Video has been actively building its broadcast team, adding prominent figures like Ian Eagle, Kevin Harlan, Brent Barry, Blake Griffin, Steve Nash, Dirk Nowitzki, Candace Parker, Stan Van Gundy, Dwyane Wade, Cassidy Hubbarth and Taylor Rooks.

Cash, whose resume includes three WNBA titles, two NCAA championships, and two Olympic gold medals, aims to increase storytelling in WNBA coverage. She wants to showcase the players’ personalities and journeys to foster deeper connections with fans.

Cash’s appointment continues the trend of former athletes and executives transitioning to media roles, adding valuable experience and perspectives to sports broadcasting.

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