Tue Sep 23 04:40:00 UTC 2025: Okay, here’s a news article summarizing and rewriting the provided text:

**Headline: Amazon & Flipkart Ensure GST Rate Cuts Passed on to Shoppers During Festive Sales**

**New Delhi:** E-commerce giants Amazon and Flipkart are actively working with their sellers to ensure customers benefit from the revised Goods and Services Tax (GST) rates as they kick off their highly anticipated festive season sales. The platforms are taking steps to automate the price revisions and provide comprehensive support to sellers adapting to the changes, which went into effect on Monday.

Flipkart is focusing on clear communication, providing sellers with a simplified dashboard and automatic updates of new GST slabs in the backend. “Flipkart is driving transparent communication on revised GST slabs and their implications and has simplified the seller dashboard with automatic backend updates of new GST slabs. Detailed training sessions and webinars are organised to address any seller queries regarding GST changes,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart.

Amazon India is proactively assisting sellers with tools and guidance to maintain accurate listings. In many cases, the platform is automatically updating GST rates and Product Tax Codes (PTCs) for select product categories. “Amazon is proactively supporting sellers with tools and guidance to review and maintain accuracy across their listings. Wherever possible, Amazon is automatically updating GST rates and PTCs on sellers’ listings for select product categories,” an Amazon India spokesperson said.

Both platforms are highlighting products with GST-linked savings to attract customers. Amazon India, for example, plans to launch a dedicated storefront showcasing these discounted items across categories such as home appliances, electronics, daily essentials, healthcare, and fashion.

To ensure a smooth transition and maintain attractive discounts during the festive period, the companies have invested heavily in training resources, including webinars and masterclasses on understanding GST tax codes. While sellers retain ultimate control over their pricing, these measures are aimed at making it easier for them to pass on the benefits of GST reductions to consumers.

The GST Council has recently approved a simplified two-tier structure of 5% and 18%, eliminating the 12% and 28% slabs (with a 40% rate for luxury and sin goods). Industry analysts believe that these reforms have the potential to significantly reshape the e-commerce landscape by influencing pricing strategies, competitiveness, consumer behaviour, and overall compliance within the sector.

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