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**Headline: Naga Chef Joel Basumatary Brings Northeast Flavors to Hyderabad, Eyes Global Expansion**

**Hyderabad, September 23, 2025** – Chef Joel Basumatary, recognized for his expertise in Naga cuisine and flavors of Northeast India, recently hosted a Naga pop-up event at the Novotel Hyderabad and Convention Centre, showcasing the region’s unique ingredients and culinary techniques.

Basumatary introduced guests to dishes featuring signature ingredients like king chilli (also known as raja or naga mirchi), smoked beef, and kasundi, a type of mustard sauce. He highlighted the intense heat and flavor of king chilli, emphasizing its potential as a versatile spice for everyday use.

“The only way to bring king chilli to everyone is through sauces,” Basumatary explained. “The burst of heat in the first bite will tell a diner how much they can handle.” He emphasized his efforts to showcase the diverse fruity and floral seasonings of the Northeast through his sauces.

Basumatary’s sauces, available on his website saucyjoes.in, are also expanding internationally, with shipments planned for Bhutan. He is starting with his kasundi and king chilli sauce.

Though identified as a Naga chef, Basumatary incorporates flavors from across the Northeast, believing that restricting himself to a single state would limit his culinary creativity.

He acknowledged the need to adapt the cuisine to suit different palates. At the Hyderabad event, he deliberately toned down the spice levels and aromas of certain dishes, particularly those featuring fermented ingredients, to encourage broader acceptance among first-time diners. He takes care to tweak or tone down menus for pop ups based on the taste and profile of diners.

Looking ahead, Basumatary is developing packaged smoked dry meats to complement his line of sauces, further promoting the flavors of Northeast India to a wider audience.

The Naga pop-up was held at Novotel Hyderabad and Convention Centre.

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