Sat Sep 20 15:16:47 UTC 2025: Here’s a news article summarizing the provided text, focusing on the key event:

**Headline: Ponnani Beach Gets a Deep Clean as India Celebrates International Coastal Clean-Up Day**

**Malappuram, Kerala -** Ponnani beach received a much-needed clean-up on Saturday, September 20, 2025, as the Indian National Centre for Ocean Information Services (INCOIS), in collaboration with local organizations, marked International Coastal Clean-Up Day with a dedicated drive.

The event, spearheaded by INCOIS, an autonomous body under the Ministry of Earth Sciences, brought together students, scientists, and local volunteers to tackle plastic pollution plaguing the coastline. Partnerships with the Kerala University of Fisheries and Ocean Studies (KUFOS), MES Ponnani College, and the Ponnani municipality were instrumental in the effort.

The clean-up is part of the larger national initiative, “Swachh Sagar, Surakshit Sagar” (Clean Sea, Safe Sea), aimed at raising awareness and actively combating marine pollution. Ponnani municipal chairperson Sivadasan Attupuram officially inaugurated the drive.

INCOIS scientist A.G. Nidheesh emphasized the importance of safeguarding the marine ecosystem, particularly from the damaging effects of plastic waste. The team collected approximately 100 kg of plastic during the event, highlighting the extent of the problem. Several speakers, including Coastal police circle inspector Sasidharan Melayil, MES Ponnani College assistant professor Rajool Shanis, Fisheries extension officer K.C. Adarsh, and Kufos representative Krishna Prasad addressed attendees.

The clean-up served not only as a practical effort to remove waste but also as a platform to educate the community about the detrimental impacts of pollution on coastal beauty and marine life.

**Key Takeaways:**

* **What:** Ponnani Beach Clean-Up Drive
* **When:** Saturday, September 20, 2025
* **Where:** Ponnani Beach, Kerala, India
* **Who:** INCOIS, KUFOS, MES Ponnani College, Ponnani Municipality, volunteers
* **Why:** International Coastal Clean-Up Day and “Swachh Sagar, Surakshit Sagar” Campaign
* **How much:** 100 Kg of waste

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