Sat Sep 20 09:49:30 UTC 2025: Here’s a summary of the provided text and a rewrite into a news article format:

**Summary:**

The Andhra Pradesh Tourism Department is launching a promotional campaign leading up to the Suryalanka Beach Festival, scheduled for September 26-28, 2025. The campaign, aligned with World Tourism Day and its theme of “Tourism and Sustainable Transformation,” involves flash mobs by university students in major Andhra Pradesh and Telangana cities. The festival itself promises a wide range of activities including water sports, cultural performances, concerts, and local culinary experiences, aiming to establish Suryalanka Beach as a major tourist destination.

**News Article:**

**Andhra Pradesh Gears Up for Suryalanka Beach Festival with Flash Mob Campaign**

**VIJAYAWADA, INDIA – September 20, 2025** – The Andhra Pradesh Tourism Department has launched an ambitious promotional campaign ahead of the Suryalanka Beach Festival, set to take place from September 26th to 28th, 2025, at Suryalanka Beach in the Bapatla district. The festival is strategically timed to coincide with World Tourism Day on September 27th, aligning with this year’s global theme of “Tourism and Sustainable Transformation.”

As part of the promotional efforts, university students across Andhra Pradesh and Telangana will stage flash mobs in high-traffic areas of Visakhapatnam, Vijayawada, Tirupati, Guntur, Rajahmundry, and Hyderabad between September 20th and 24th. The initiative aims to engage younger generations, promote responsible tourism practices, and showcase the state’s rich cultural heritage. Participating institutions include SRM University, Nagarjuna University, and Koneru Lakshmaiah Deemed to be University (KLU), with more expected to join the campaign.

Chief Minister N. Chandrababu Naidu is scheduled to felicitate the student performers during the World Tourism Day celebrations at Suryalanka Beach on September 27th.

The Suryalanka Beach Festival promises a diverse range of activities, including water sports, beach games, cultural performances, celebrity concerts, houseboat rides, cashew farm tours, local seafood tastings, palm toddy experiences, and backwater explorations. The tourism department envisions the festival as a flagship event, attracting visitors from across Andhra Pradesh, neighboring Telangana, and beyond.

“This festival is more than just a celebration; it’s an investment in the future of tourism in Andhra Pradesh,” stated a representative from the Department of Tourism. “We aim to create a sustainable and enriching experience for visitors while promoting the unique cultural and natural assets of our state.”

Interested individuals can stay updated on festival details by following @andhrapradeshtourism on Instagram. Universities interested in participating in the flash mob campaign can contact pr.communication2023@gmail.com.

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