Fri Sep 19 00:50:00 UTC 2025: **Summary:**

A new State Farm commercial featuring Meghan Trainor and Patrick Mahomes is generating mixed reactions among NFL viewers. While one fan complained about the ad’s overexposure, data suggests the commercial is effective in terms of brand recognition and likeability. The article explores the challenge of advertising in football, where frequency is needed to drive the brand message but overexposure can lead to viewer discontent. Humorous ads, common in the insurance industry due to regulatory constraints, can be effective but also risk wearing thin with repeated viewings. State Farm’s financial resources allow it to refresh its commercials, while other advertisers like Verizon TV, Little Caesars, Wingstop, and Royal Caribbean Cruise Lines risk overexposure with frequent airings. NFL advertising remains lucrative, generating billions in revenue for both advertisers and TV networks.

**News Article:**

**State Farm’s Trainor-Mahomes Ad Scores Big, But Risks Overexposure in NFL Blitz**

**New York, NY** – State Farm’s latest advertising campaign, featuring pop star Meghan Trainor alongside quarterback Patrick Mahomes, is proving to be a hit with audiences, data suggests, but risks irritating viewers with over exposure. The ad, a play on words between “Trainor” and “trainer,” is designed to grab attention but some fans say they are sick of it.

According to iSpot.tv data, the commercial has driven significant brand recognition, with 92% of viewers correctly identifying State Farm as the sponsor. The ad also scored higher than average in likability and attention.

However, the ad’s frequent airing during NFL games has raised concerns about overexposure. One fan attending a Steelers-Jets game complained about seeing the ad repeatedly.

Advertising experts note the inherent challenge of advertising during football games. While repetition is key to reinforcing a brand message, overexposure can lead to viewer fatigue. Humor, a common tactic in insurance advertising due to regulatory constraints, can be effective but can also become stale with repeated viewings.

Despite the risks, NFL advertising remains a lucrative market. State Farm’s deep pockets allow it to refresh its commercials and prevent overexposure. Other advertisers, such as Verizon TV, Little Caesars, Wingstop, and Royal Caribbean Cruise Lines, aired numerous ads during Week 1, potentially risking viewer burnout.

NFL advertisers collectively reached 10.6 billion viewers during the opening week, generating $357.1 million in revenue for networks like NBC, CBS, Fox, ABC, and ESPN.

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