Thu Sep 18 12:52:21 UTC 2025: Okay, here’s a news article summarizing the provided text:

**Chennai Hospital Launches Campaign to Raise Awareness of Rising Prostate Cancer Cases**

**Chennai, India – September 18, 2025** – The Asian Institute of Nephrology and Urology (AINU) Chennai today launched a month-long campaign to raise awareness about the increasing incidence of prostate cancer in the city. The initiative aims to encourage early detection through routine screening and education.

Speaking at a press briefing, Dr. Arun Kumar B., Managing Director of AINU Chennai, emphasized that prostate cancer is now among the top five cancers affecting Indian men, with Chennai experiencing a particularly sharp rise in cases within the 65-74 age group.

“Early detection is crucial,” Dr. Kumar stated, highlighting the importance of the Prostate-Specific Antigen (PSA) blood test. He recommended that men undergo testing annually or biennially, stressing that PSA levels can be an early indicator of cancer. He also noted that men are more likely to discuss other health issues such as diabetes and blood pressure than PSA levels.

Dr. D. Venkat Subramaniam, senior urologist at AINU, added that stigma and hesitation often lead to delayed diagnoses in India. The campaign will focus on normalizing routine screenings to ensure men detect the cancer when it is most treatable.

The campaign, running from today until October 18, will include educational sessions, free screening camps, and community outreach programs. Doctors are also advising men with a family history of prostate cancer to begin screening at age 45.

Dr. Kumar highlighted advancements in robotic surgery and modern treatments offering a good quality of life to those with late-stage detection of prostate cancer.

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