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**Apple Unveils Ultra-Thin iPhone Air, Upgraded iPhone 17 Lineup, and New Apple Watch Series**

**CUPERTINO, CA – September 10, 2024** – Apple sent shockwaves through the tech world on September 9th with the unveiling of its new product lineup, including the highly anticipated iPhone Air, the next generation of iPhone 17 devices, the latest Apple Watch iterations, and the AirPods Pro 3. All are set to hit stores on September 19th.

The star of the show appears to be the iPhone Air, a remarkably thin device at just 5.6mm. Featuring a 6.3-inch ProMotion display with a 120Hz refresh rate, the iPhone Air boasts enhanced durability with a titanium frame and the new Ceramic Shield 2, promising three times the scratch resistance of its predecessor. Apple claims up to 27 hours of video playback on the device, which starts at $999.

The iPhone 17 family – including the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max – also received significant upgrades. Despite expectations of price hikes, the base model iPhone 17 starts at $799 and now features 256GB of storage, double that of its predecessor. The Pro models, starting at $1099, sport a striking new orange color and boast a triple-lens rear camera system, with each lens clocking in at 48 megapixels. All iPhone 17 models also feature an upgraded 18-megapixel front-facing camera equipped with AI capabilities for enhanced selfie features. Notably, the entire iPhone 17 lineup will be eSIM-only.

Apple Watch also received updates, The Apple Watch Series 11 starts at $399 with a thinner build, brighter display, and 24-hour battery life. The Apple Watch Ultra 3, designed for outdoor enthusiasts, now boasts up to 42 hours of battery life and satellite connectivity. The entry-level Apple Watch SE 3 starts at $249.

Rounding out the announcements were the AirPods Pro 3 ($249), with improvements to comfort, double the active noise cancellation of prior models, and improved battery life of 8 hours with ANC. New features include heart rate tracking and live translation through Apple Intelligence.

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