Sat Sep 13 06:10:35 UTC 2025: **Summary:**
The Delhi High Court has issued an order protecting Bollywood actor Abhishek Bachchan’s personality rights, preventing online platforms from unauthorized commercial use of his name, image, voice, and likeness, including exploitation via AI. This follows a similar ruling for his wife, Aishwarya Rai Bachchan, and addresses concerns about misuse of celebrity persona for commercial gain without consent.
**News Article:**
**Delhi High Court Shields Abhishek Bachchan’s Image from AI Misuse**
**New Delhi, September 13, 2025** – The Delhi High Court has issued a ruling protecting Bollywood actor Abhishek Bachchan from the unauthorized commercial exploitation of his personality rights. Justice Tejas Karia ordered online platforms to cease the misuse of Bachchan’s name, image, voice, and likeness, specifically addressing concerns about the use of Artificial Intelligence to exploit his persona.
The order, dated September 10, 2025, comes after Bachchan filed a plea seeking protection against the unauthorized use of his attributes, including AI-generated inappropriate or sexually explicit content. The suit accused numerous websites of leveraging Bachchan’s identity for commercial gain without his consent.
“These attributes are linked to the plaintiff’s professional work and associations in the course of his career,” Justice Karia stated in the order. “The unauthorized use of such attributes has the effect of diluting the goodwill and reputation associated with him.”
This ruling follows a similar order issued on September 9, 2025, protecting Bachchan’s wife, actress Aishwarya Rai Bachchan, from similar exploitation. The court’s actions underscore a growing concern regarding the protection of celebrity personality rights in the digital age and the potential for misuse via technological advancements. The case highlights the importance of regulating the commercial use of personal attributes in the age of AI and the internet.
First Piper 