Fri Sep 12 04:00:00 UTC 2025: **Summary:**

Urban Company’s IPO, which opened on September 10, 2025, and closes on September 12, 2025, aims to raise ₹1,900 crore with a price band of ₹98-₹103 per share. The IPO has seen strong demand, being oversubscribed nine times on the second day. The grey market premium (GMP) has risen to ₹40, indicating a potential 38% listing gain. Analysts have mixed opinions on the IPO, with some recommending a “subscribe” rating based on the company’s leadership, business model, and growth potential, while others advise caution due to the high valuation. Allotment is expected on September 13 or 15, 2025, and listing on September 17, 2025.

**News Article:**

**Urban Company IPO Sees Strong Demand as Subscription Closes Tomorrow**

**Mumbai, September 11, 2025** – The Initial Public Offering (IPO) of Urban Company Limited is drawing to a close tomorrow, September 12, 2025, after opening on September 10, 2025. The company aims to raise ₹1,900 crore through the IPO, with a price band fixed at ₹98 to ₹103 per equity share.

The IPO has seen robust investor interest, with the public issue being oversubscribed nine times by 5:00 PM on the second day of bidding. The retail portion was subscribed 17.68 times, while the Non-Institutional Investors (NII) segment was filled 18.22 times. Qualified Institutional Buyers (QIBs) showed moderate interest, subscribing 1.48 times.

The grey market premium (GMP) for Urban Company shares has surged to ₹40, according to market observers. This indicates a potential listing gain of around 38% for investors.

Analysts have offered mixed opinions on the IPO. BP Equities and Mehta Equities have recommended a “subscribe” rating, citing Urban Company’s market leadership, strong business model, and significant growth potential. However, they caution that the valuation appears fully priced, leaving limited room for near-term re-rating. Sachin Jasuja of Centricity WealthTech advised caution, highlighting the rich valuation and the need to carefully balance long-term potential with near-term risks.

The IPO allotment is expected on September 13 or 15, 2025, and the listing is anticipated on September 17, 2025. Investors have one day left to apply for the Urban Company IPO.

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