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**ETV Win’s “Little Hearts” Success Changes Digital-First Strategy, Opening Doors for Theatrical Releases**

**Hyderabad, India –** ETV Win, the Telugu-language digital streaming platform, is rethinking its strategy after the surprising theatrical success of “Little Hearts.” Initially intended as a direct-to-digital release, the film, produced by Bunny Vas and Vamsi Nandipati, defied expectations and has become a hit at the Telugu box office.

This unexpected windfall has prompted ETV Win to explore theatrical releases for future web-based projects. Previously focused on strictly budgeted, digital-first content, ETV Win saw success with titles like “90s” and “Anaganaga,” but “Little Hearts” has demonstrated the potential for significant revenue through theatrical distribution.

Sources say ETV Win is now planning collaborations for theatrical releases, retaining digital and satellite rights. This model allows them to capitalize on potential box office success while maintaining control over their content. The low-investment approach, primarily covering promotional and digital expenses, could yield substantial returns if future projects mirror the success of “Little Hearts.” The film’s performance has opened new doors for collaborations and profitability, marking a potential shift in ETV Win’s approach to content distribution.

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