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**Summary:**

Maruti Suzuki has launched the Victoris, a new SUV positioned above the Brezza in its Arena lineup. The Victoris boasts segment-first features aimed at tech-savvy Indian youth, including advanced infotainment, a premium sound system, and extensive connectivity options. It also emphasizes convenience with features like a smart tailgate and ventilated seats. Safety is a priority with Level 2 ADAS, six airbags as standard, and a 5-star Bharat NCAP target. The Victoris features a bold design, both inside and out, and offers a wide range of drivetrain options, including petrol, strong hybrid, 4×4, and CNG. Bookings are now open.

**News Article:**

**Maruti Suzuki Victoris SUV Unveiled, Targeting Tech-Savvy Indian Youth**

NEW DELHI – Maruti Suzuki India (MSIL) today unveiled its latest SUV, the Victoris, set to be sold through its Arena dealerships. Positioned above the Brezza, the Victoris becomes the new flagship model for the Arena lineup, with bookings now open for a token amount of ₹11,000. The launch strategically precedes the upcoming festive season.

The Victoris makes a strong play for India’s tech-driven youth with a plethora of segment-first features. Highlights include a 25.65 cm SmartPlay Pro X infotainment system with an integrated app store, Alexa Auto AI offering over 35 voice commands, and Over-The-Air (OTA) updates. A partnership with Harman brings a premium 8-speaker Infinity sound system with Dolby Atmos 5.1 surround sound. Other tech features include 64-color ambient lighting, a 10.25-inch digital instrument cluster, wireless Apple CarPlay/Android Auto, and the next-generation Suzuki Connect with over 60 features.

Beyond technology, Maruti Suzuki has focused on convenience. The Victoris introduces a smart-powered tailgate with gesture control, an 8-way powered driver’s seat, ventilated front seats, and multiple fast-charging ports, including wireless charging with active cooling. Practicality is enhanced with a segment-first underbody CNG tank, maximizing boot space.

Safety is a core focus. The Victoris features Level 2 ADAS, including Adaptive Cruise Control, Lane Keep Assist, and Automatic Emergency Braking. Six airbags are standard across all variants, complemented by a 360-degree camera with 11 views, Electronic Stability Program, Hill Hold Control, and all-wheel disc brakes. MSIL aims for a 5-star crash safety rating under the Bharat NCAP program.

The exterior design is bold and features LED projector headlamps, connected LED tail lamps, aero-cut alloy wheels, and a panoramic sunroof. The interior boasts a black-ivory cabin with soft-touch materials and piano-black accents.

A key highlight is the diverse drivetrain lineup:

* 1.5L Petrol with Smart Hybrid (MT & AT): Up to 21.18 km/l fuel efficiency.
* 1.5L Strong Hybrid (with EV mode): e-CVT, 28.65 km/l fuel efficiency.
* ALLGRIP Select 4×4: 6AT with paddle shifters and multi-terrain drive modes.
* S-CNG with underbody tank: 27.02 km/kg efficiency.

The Victoris will be available in 10 colors, including new Mystic Green and Eternal Blue, with both monotone and dual-tone options. Maruti Suzuki is positioning the Victoris as a modern and feature-rich SUV, hoping to capitalize on the growing demand for SUVs and connected car technologies in the Indian market.

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