Fri Sep 05 02:30:00 UTC 2025: Here’s a summary and a news article based on the provided text:

**Summary:**

Fujifilm is launching the FUJINON LA30x7.8BRM, a new 4K broadcast zoom lens boasting the highest-in-class 30x zoom capability within a compact and lightweight design. Targeted for 2/3-inch sensor broadcast cameras, the lens caters to the growing demand for streamlined video production in news, documentaries, and other fields. It supports virtual and remote production with a newly developed drive unit, features a rear-focus mechanism to minimize focus breathing, and will be showcased at IBC 2025.

**News Article:**

**Fujifilm Unveils Compact 4K Broadcast Zoom Lens with Industry-Leading 30x Zoom**

**TOKYO, Sept. 4, 2025** – Fujifilm Corporation today announced the launch of the FUJINON LA30x7.8BRM, a groundbreaking 4K broadcast zoom lens designed to meet the evolving needs of video professionals. Scheduled for release in late October, the lens boasts an industry-leading 30x zoom capability within a remarkably compact and lightweight design, measuring just 190mm in length and weighing a mere 1.7kg.

The LA30x7.8BRM is a portable-type zoom lens tailored for 2/3-inch sensor broadcast cameras, covering a versatile focal range from 7.8mm wide-angle to 234mm telephoto. Fujifilm is marketing the lens as an ideal solution for streamlining video production across various genres, including news, documentaries, sports, and music concerts.

“With the explosion of video streaming platforms, the demand for efficient and high-quality filming equipment is soaring,” stated a Fujifilm representative. “The LA30x7.8 addresses this need by combining exceptional zoom capabilities with a compact form factor, enabling video professionals to achieve outstanding results without compromising on portability or budget.”

Key features of the LA30x7.8BRM include:

* **Highest-in-class 30x Zoom:** Provides exceptional flexibility for capturing a wide range of shots.
* **Compact and Lightweight Design:** Enhances mobility and ease of use.
* **Support for Virtual and Remote Production:** Facilitated by a newly developed drive unit with high-resolution 16-bit encoders.
* **Minimized Focus Breathing:** Thanks to a rear-focus mechanism, ensuring smooth and natural focus transitions.

Fujifilm will showcase the FUJINON LA30x7.8BRM at IBC 2025, a major international broadcast equipment trade show in Amsterdam from September 12-15, 2025. The company says it will continue to leverage its expertise in optical technologies to develop advanced broadcast lenses and accessories to meet the needs of videographers.

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