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**Headline: Lionsgate to Host Grueling “Long Walk” Screening: Walk or Get Out!**
Los Angeles, CA – Lionsgate is taking experiential marketing to a new extreme with a unique screening of its upcoming dystopian thriller, “The Long Walk.” Based on the Stephen King novel, the film follows young men forced to walk continuously until only one survives. To truly immerse viewers, the studio is hosting an “influencer-only” screening where attendees must walk on treadmills at a minimum of three miles per hour for the *entire* duration of the film. Those who falter and fall below the speed threshold will be ejected from the theater before the credits roll.
The unusual event will take place on August 30th at the Culver Theater in Los Angeles. While the prize for enduring the film is simply seeing the ending (a far cry from the promised riches in the movie), it offers a memorable and active viewing experience.
“The Long Walk,” directed by Francis Lawrence and starring Cooper Hoffman, David Jonsson, and Mark Hamill, arrives in theaters on September 12th. The film depicts a brutal competition overseen by Hamill’s cruel Major, where the stakes are life and death. This screening offers a (somewhat) safer, albeit exhausting, glimpse into the world of the film.
First Piper 