Wed Sep 03 17:01:30 UTC 2025: ## Campbell’s Sales Forecast Dips Amid Tariff Concerns, Dyes Out by 2026

**CAMDEN, NJ** – Campbell Soup Company (CPB) anticipates a challenging fiscal year ahead, projecting flat to a 2% decline in sales, as tariffs and inflationary pressures weigh on the food manufacturer. In its fourth-quarter earnings report released Wednesday, the company cited tariffs as a key driver, expecting them to account for approximately 4% of the cost of goods for the 2026 fiscal year, which began August 4th.

CEO Mick Beekhuizen stated that the company faces “substantial input cost pressures, primarily driven by tariffs,” impacting the earnings outlook despite mitigation efforts. He emphasized that consumers are increasingly deliberate in their food choices. Campbell’s expects annual adjusted profit per share to fall up to 18 percent to between $2.40 and $2.55, including tariffs, and below the estimates of $2.63, according to data compiled by LSEG. The company plans to offset these costs through price increases and cost-saving measures.

The company’s reliance on steel for its canned goods, subject to tariffs, adds further pressure. The Can Manufacturers Institute has warned that tariffs are already straining food producers, particularly as domestic steel manufacturing for cans has declined significantly.

Despite the gloomy forecast, Campbell’s reported a 1% increase in net sales to $2.3 billion in the fourth quarter, boosted by a 2% price increase that offset a 4% decline in volume.

In a move to align with consumer health trends, Campbell’s also announced plans to eliminate synthetic food dyes from its products, including Goldfish crackers, by the second half of its 2026 fiscal year. The company will transition to natural alternatives such as annatto and purple carrot juice, following in the footsteps of other food giants like PepsiCo, Kraft-Heinz, and Nestle.

This decision comes amid rising consumer demand for healthier food options and the Health Secretary Robert F Kennedy Jr’s “Make America Healthy Again” initiative.

The news was met with positive market sentiment, with Campbell’s stock surging by 4.6% in mid-morning trading on Wednesday.

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