Tue Sep 02 01:30:00 UTC 2025: **Billionaire Booster Bets on TV Ads to Overhaul College Sports**

**Washington, D.C.** – Texas Tech booster Cody Campbell is launching a major advertising blitz during college football games this weekend, urging Congress to rewrite federal law and pave the way for a single, national college sports television package. The ad, which will air during ESPN and Fox pregame shows and “pretty much all of the games on Saturday,” argues that such a move would generate more revenue, ultimately safeguarding women’s and Olympic sports programs currently facing budget cuts.

Campbell, an oil and gas tycoon and former Texas Tech football player, believes amending the Sports Broadcasting Act of 1961 is the key to unlocking a more lucrative future for college athletics. Currently, individual conferences strike their own billion-dollar TV deals, a structure that Campbell contends is inefficient. He envisions a scenario where a new organization, the United States Collegiate Athletics Corporation, would negotiate a single, unified TV contract, redistributing the funds to schools to support all athletic programs.

The “Saving College Sports” campaign is funded by Campbell himself, who has already invested significantly in congressional lobbying efforts. The organization is spearheaded by David Polyansky, a Republican strategist and former chief of staff for Senator Ted Cruz, highlighting the campaign’s political connections.

The ad itself features Campbell explaining that “dramatic changes are causing nearly every athletic department to operate in the red, forcing cuts, putting women’s sports and Olympic dreams in immediate danger.” He claims the solution lies in overturning a 1984 Supreme Court decision and consolidating media rights.

While a bill addressing some NCAA priorities, like athlete employment status, is currently pending in the House, Campbell’s proposed changes to the Sports Broadcasting Act are not yet included. However, Campbell has indicated that this weekend’s ad campaign is just the beginning. “We definitely will” run more ads on college football Saturdays this season, he stated.

The move by Campbell is likely to spark debate within the college sports landscape, with networks, conferences, and universities potentially holding differing views on the proposed changes to media rights and revenue distribution.

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