Sun Aug 31 02:30:00 UTC 2025: ## Apple’s September Event Looms: New iPhones Expected, Older Models Face the Axe
**Cupertino, CA -** Apple is gearing up for its highly anticipated hardware event on September 9th at its Cupertino headquarters. The tech giant is expected to unveil four new iPhones, likely dubbed the iPhone 17 series, along with new accessories, but the launch will also mean the end of the line for some older devices.
As per Apple’s established practice, the launch of the iPhone 17 series is predicted to lead to the discontinuation of the iPhone 16 Pro and iPhone 16 Pro Max from Apple’s official sales channels. While retailers will likely continue selling existing stock of these models until depleted, Apple will no longer replenish inventories.
Industry analysts predict that the iPhone 16 and iPhone 16 Plus will remain in the lineup. However, the iPhone 15 and iPhone 15 Plus are expected to be discontinued altogether. This could lead to significant discounts on these models from retailers, especially during upcoming Diwali sales.
The September event is also rumored to include the launch of the Apple Watch Series 11 and potentially the Apple Watch Ultra 3. These launches are likely to result in the discontinuation of the Apple Watch Series 10 and Apple Watch Ultra 2, respectively. Furthermore, a new Apple Watch SE model could spell the immediate end for the existing Watch SE 2.
The event offers a double edge sword: while consumers wait to buy new models, they should be aware of which older models could be phased out. This aligns with Apple’s 2023 strategy, which saw the discontinuation of the iPhone 15 Pro, iPhone 15 Pro Max, iPhone 13, and the Watch Series 9 after the iPhone 16 launch.
Consumers can potentially expect reduced prices for the iPhone 16 series following the launch of the new models. Stay tuned for live coverage and announcements from Apple’s September 9th event.
First Piper 