Tue Aug 26 03:00:37 UTC 2025: Here’s a summary of the provided text and a news article based on it:

**Summary:**

The Society for Elimination of Rural Poverty (SERP) in Telangana, India, has partnered with Hindustan Coca-Cola Beverages (HCCB) to provide training in financial and digital literacy, sales, marketing, and retail management to over 1,000 women entrepreneurs from self-help groups (SHGs) associated with Mahila Shakti Canteens. The initiative aims to empower women, making them self-reliant and fostering entrepreneurship through these canteens. HCCB will plan and execute CSR initiatives, providing training in collaboration with NGOs. SERP will facilitate alignment with government development plans and support beneficiary selection.

**News Article:**

**Telangana Women Entrepreneurs to Receive Boost Through SERP-HCCB Partnership**

*HYDERABAD, INDIA – August 26, 2025* – More than 1,000 women entrepreneurs from self-help groups (SHGs) across Telangana are poised to receive comprehensive business training, thanks to a new agreement between the Society for Elimination of Rural Poverty (SERP) and Hindustan Coca-Cola Beverages (HCCB). The memorandum of understanding (MOU) aims to enhance the financial and digital literacy, sales, marketing, and retail management skills of women operating Mahila Shakti Canteens throughout the state.

The initiative, announced Monday at the SERP office, will see HCCB planning and implementing corporate social responsibility (CSR) programs specifically tailored to the needs of the Mahila Shakti Canteens. The training will be delivered in collaboration with experienced NGOs and implementation partners. The program is slated to reach 100 canteens and empower over 1,000 women.

“This partnership with HCCB will enable and empower women entrepreneurs to become self-reliant with necessary skills and training,” said Divya Devarajan, CEO of SERP. “Mahila Shakti Canteens are symbols of economic empowerment and independence for women. Beyond serving nourishing meals, these canteens provide rural women opportunities for self-reliance, building their independence and fostering entrepreneurship.”

SERP will play a crucial role in facilitating alignment with district development plans and various state and central government schemes related to the Mahila Shakti Canteens. This includes supporting beneficiary selection, stakeholder coordination, and community mobilization to ensure the program’s success and integration into broader development efforts. The collaboration underscores a commitment to fostering economic empowerment and independence for women in rural Telangana.

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