Tue Aug 26 14:41:31 UTC 2025: Okay, here’s a news article summarizing the text:

**Mangaluru Aims for Global Recognition with “Elevate Brand Mangaluru” Initiative**

**MANGALURU, August 26, 2025** – The Kanara Chamber of Commerce and Industry (KCCI) has launched “Elevate Brand Mangaluru,” a comprehensive initiative designed to showcase the city’s potential on the world stage. The multi-phase project was unveiled on Saturday, with KCCI President Anand G. Pai emphasizing Mangaluru’s strategic location, thriving industries, rich culture, and renowned hospitality as key assets for attracting global attention.

Capt. Brijesh Chowta, MP, highlighted the importance of infrastructure development, noting progress on acquiring land for runway safety improvements at Mangaluru International Airport. He also stated efforts to transfer control of the four-lane Port Connectivity Road to the National Highways Authority of India are nearing fruition, which will significantly improve regional trade and commerce.

A panel discussion featuring leaders from various sectors—tourism, education/healthcare, IT/start-ups, investments, and film—focused on how each could contribute to strengthening Mangaluru’s global image. Rohith Bhat noted the $500 million in exports from coastal Karnataka that the IT sector has provided to the region. Vishal Hegde emphasized the region’s wealth of talent arising from its technical education and the need for exposure. Prashanth Aroor argued for the development of the tourism sector along the lines of Kerala. Vijay Kumar Kodialbail noted the emergence of Mangaluru as a burgeoning mini-cinema industry.

M. Athmika Amin, Director and Chairperson for Elevate Brand Mangaluru, KCCI, digitally launched Phase 1 of the initiative. The Deputy Commissioner H.V. Darshan sent his support and best wishes via a video. The “Elevate Brand Mangaluru” initiative represents a concerted effort to position Mangaluru as a significant player in the global economy.

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