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**Headline: JD.com Offers Consumers a Chance to “Buy Flowers, Win a Grand Gesture” for Qixi Festival**

**Beijing, China -** As the Qixi Festival, China’s traditional “Double Seventh Festival” or “Chinese Valentine’s Day,” approaches, JD.com is launching a series of promotions aimed at helping consumers express their love and affection. The centerpiece is the “Buy Flowers, Win a Grand Gesture” campaign, offering customers a chance to have their declarations of love displayed in high-profile locations.

Starting now, customers who purchase designated floral arrangements through the JD.com app can enter a draw to have their messages featured at “Super League” soccer matches, on large screens in bustling commercial districts, or on trending topics on Weibo, offering a mix of online and offline visibility. The company will collect the messages of the winners.

Beyond the flower promotions, JD.com’s Qixi auction event is in full swing, featuring items like a bouquet of 999 rare Ecuadorian roses, a Tang Yixin-worn sapphire jewelry set, and designer handbags from brands like Chanel and Hermes. Customers can set up auction reminders to avoid missing out.

JD.com is also collaborating with numerous brands and celebrities for special Qixi activities. Customers who use the “One-Click Gift” function will receive special celebrity greeting cards and exclusive audio messages with certain purchases. From August 27th to 29th, using the “One-Click Gift” function with orders over 99 yuan allows customers the chance to purchase a JD exclusive MCM collaborative canvas bag for only 0.01 yuan.

Adding to the festivities, the “Little Prince” super IP day event is underway. From August 19th to 29th, searching “Supermarket Qixi Festival” on JD.com offers limited-time deals on Ecuadorian roses and IP-branded products such as Donald Duck, Lotso, and Lilo & Stitch floral bouquets and gift sets. Customers who purchase fresh flowers and other items from JD Supermarket between August 27th and 29th will receive limited edition JD.com x Little Prince merchandise.

JD.com encourages customers to take action and express their feelings this Qixi Festival.

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