Tue Aug 26 05:40:00 UTC 2025: **京东 reports surge in “Qixi Festival” gift searches, launches promotional campaign**
As the Qixi Festival, or Chinese Valentine’s Day, approaches, Jingdong (JD.com) reports a significant surge in searches related to the festival and gift ideas. Keywords like “Qixi Festival,” “Qixi gift,” “Qixi gift for boyfriend,” and “Qixi gift for girlfriend” have seen search volumes increase by over 100 times compared to last year.
To cater to the heightened demand, JD Home Furnishings is launching a “Qixi Romantic Confession” themed campaign in collaboration with brands like The Beast, Song Dynasty, Tanmujiang, MUID, ZIPPO, and Xinxin Jingyi. The campaign features a curated selection of practical gifts and festive decorations, including aromatherapy diffusers, massage combs, smart makeup mirrors, jewelry boxes, and lighters.
Notably, the campaign offers limited-time discounts of up to 50% on select products. Shoppers can also take advantage of JD’s efficient delivery services, with some brands like Tanmujiang offering “hour delivery” and others like The Beast and ZIPPO providing “second delivery” options for guaranteed timely delivery of gifts.
JD Home Furnishings encourages shoppers to visit the “Qixi Home Gift” section on the JD app to find the perfect gift and create a romantic Qixi atmosphere.
First Piper 