Tue Aug 26 05:40:00 UTC 2025: Okay, here’s a summary and a rewritten news article based on the text you provided:

**Summary:**

Ahead of the Qixi Festival (Chinese Valentine’s Day), JD.com is launching its “Qixi Gift Season” with discounts, exclusive gift boxes, celebrity endorsements, and a curated gift guide (“Qixi Gift Gold List”) to help consumers easily find and send the perfect present. The platform is offering exclusive product bundles, celebrity-involved interactive experiences, and convenient features like “One-Click Gift Sending” to make the gifting process easier, more personal, and more affordable.

**News Article:**

**JD.com Launches “Qixi Gift Season” to Simplify Romantic Gifting**

**Beijing, [Date – e.g., August 18, 2024]** – With the Qixi Festival, the Chinese Valentine’s Day, fast approaching, JD.com has unveiled its “Qixi Gift Season,” a comprehensive initiative designed to make expressing love and affection easier and more affordable. The platform is offering a range of enticing deals, exclusive product bundles, and innovative features to help consumers find the perfect gift.

As part of the campaign, JD.com is partnering with brands to offer exclusive Qixi-themed gift sets, including the Estée Lauder Cherry Blossom Water Gift Box and Versace Bright Crystal Heart Gift Box. These curated collections aim to provide consumers with unique and memorable options for their loved ones.

Adding a touch of celebrity sparkle, JD.com is incorporating interactive elements such as celebrity live streams featuring stars like Dilraba Dilmurat and Ren Jialun. These celebrities will share gifting tips and offer signed merchandise. The platform is also enabling users to create personalized greeting cards with celebrity endorsements using the “One-Click Gift Sending” function.

To streamline the often-daunting task of gift selection, JD.com has launched the “Qixi Gift Gold List,” a curated guide based on sales, popularity, reviews, growth, and brand influence. The list offers top recommendations for both male and female recipients, including popular items like Chanel perfumes and Philips shavers.

“We understand that finding the right gift can be stressful,” said a spokesperson for JD.com. “Our ‘Qixi Gift Season’ is designed to alleviate that pressure by providing a wide range of options, expert recommendations, and convenient features, ensuring that everyone can express their feelings with ease and affordability.”

By combining exclusive product offerings, celebrity engagement, and a curated gift guide, JD.com is positioning itself as a go-to destination for Qixi Festival gifting, simplifying the process and adding a touch of romance to the traditional holiday.

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