Mon Aug 18 10:40:00 UTC 2025: ## iPhone 16 Series Sees Price Cuts Ahead of iPhone 17 Launch

**London, UK – August 16** – As the highly anticipated iPhone 17 series launch approaches, retailers in the U.K. are offering significant discounts on the iPhone 16 lineup. Several retailers are slashing prices on the iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, and iPhone 16 Plus.

While Apple maintains full price on its website, major U.K. retailers like Currys, John Lewis, and Argos are offering discounts of £100 (approximately $135 USD) on select iPhone 16 Pro and Pro Max models.

These discounts come as Apple is expected to unveil the iPhone 17 series on September 9, with a launch date of September 19. Traditionally, Apple discontinues current Pro models upon the release of new ones, making this a prime opportunity to snag the iPhone 16 Pro and Pro Max at a lower price. While the iPhone 16 and 16 Plus are expected to remain in the lineup with a traditional £100 price drop, retailers are already offering this discount ahead of the official announcement.

**Deal Highlights:**

* **iPhone 16 Pro:** Retailers like Currys, John Lewis and Argos are offering £100 off all storage models (128GB, 256GB, 512GB, 1TB). Prices start at £899.
* **iPhone 16 Pro Max:** All three retailers are uniformly offering £100 off all storage models (256GB, 512GB, 1TB), starting at £1,099.
* **iPhone 16:** All storage size are £100 off, from £698 at John Lewis.
* **iPhone 16 Plus:** All storage sizes are £100 off, from £799 at Argos and Currys.

Consumers looking to upgrade to the latest iPhone series are encouraged to take advantage of these price cuts before the iPhone 16 Pro and Pro Max models are potentially discontinued.

Read More