Mon Aug 04 23:42:07 UTC 2025: Okay, here’s a summary of the text and a rewritten version as a news article:
**Summary:**
The Tourism Ministry is actively using social media influencers to promote tourism within the country. This involves responding to collaboration requests from influencers and initiating its own campaigns.
**News Article:**
**Tourism Ministry Taps into Influencer Power to Boost Travel**
**New Delhi:** The Ministry of Tourism is leveraging the reach and engagement of social media influencers to boost tourism across the country, the Lok Sabha was informed on Monday.
The ministry is actively working with influencers in two key ways: by responding to collaboration requests they receive and by proactively engaging influencers in public campaigns. This strategy aims to promote various tourism destinations, products, experiences, and events, ultimately driving increased travel and economic activity in the sector.
“The Tourism Ministry recognizes the power of social media and the ability of influencers to reach a wide audience,” said a source within the ministry. “By collaborating with influencers, we can showcase the diverse and captivating experiences that India has to offer.”
The initiative is part of a broader strategy to revitalize the tourism sector and highlight lesser-known destinations, providing a platform for diverse voices and content creators to share their unique perspectives on travel within India. The ministry hopes that these efforts will inspire more people to explore the country and contribute to the growth of the tourism industry.
First Piper 