Sun Aug 03 02:40:00 UTC 2025: **Summary:**

Austin Butler, actor and global ambassador for YSL Beauty, is promoting the brand’s newest fragrance, MYSLF Absolu. He discusses his personal connection to fragrances, recalling childhood memories of his parents’ scents and how fragrance now serves as a grounding element amidst his constant travel. He also delves into his personal grooming and wellness routine, emphasizing simplicity, gratitude, and self-kindness. Butler also discusses his role as ambassador and what it means to be true to yourself.

**News Article:**

**Austin Butler Unveils YSL Beauty’s MYSLF Absolu, Shares Personal Connection to Fragrance**

NEW YORK, NY – Actor Austin Butler, the global ambassador for YSL Beauty, is fronting the campaign for the brand’s new fragrance, MYSLF Absolu. The woody-floral scent, infused with ginger, evokes childhood memories for the 33-year-old star.

“I remember the obsession,” Butler shared in an exclusive interview. “My dad wore cologne, my mom had her perfume, and there was a feeling of like, ‘when I grow up, I can wear those smells.’”

This is not Butler’s first venture into the world of fragrance, he has also been the face for MYSLF Eau de Parfum, as well as MYSLF Le Parfum. This latest fragrance in the MYSLF line blends bergamot, ginger, and cardamom, with a heart of orange blossom and warm woods. Butler notes the orange blossom scent reminds him of an orange tree from his childhood home.

As a frequent traveler, Butler highlights the grounding effect of fragrance, noting that it helps create a sense of “home and groundedness” amidst the constant movement.

Beyond promoting YSL Beauty, Butler shared insights into his own wellness routine. He emphasizes simplicity in his grooming, but prioritizes practicing gratitude, spending time in silence, and being kind to himself. “When I’m the same person in private that I am in public… I feel that it can sometimes be harder to be kind to yourself than it is to others. So when you’re able to treat everybody — including yourself — with kindness.”

Working with YSL Beauty and appearing in its MYSLF campaigns, which are rooted in bold self-expression, feels “serendipitous,” Butler says.

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