Fri Aug 01 21:20:00 UTC 2025: **Summary:**

D’USSÉ cognac is reviving its “D’USSÉ Friday” tradition, originally a Roc Nation custom, with a new campaign promoting celebration of weekly achievements. The campaign features artists like Latto and Ravyn Lenae and includes a new D’USSÉ VSOP Magnum Edition bottle. Latto is featured in a promotional video and has created the “D’USSÉ Peach Lemonade” cocktail. The campaign will include events across the country.

**News Article:**

**D’USSÉ Friday Returns with Latto, Ravyn Lenae, and National Celebrations**

HAMILTON, Bermuda – July 31, 2025 – D’USSÉ cognac is bringing back the popular “D’USSÉ Friday” tradition, once a beloved ritual at Roc Nation, with a star-studded campaign celebrating weekly wins and milestones. The campaign, launched today, aims to shift the focus from constant hustle to recognizing achievements with a “Victory Pour.”

Partnering with three-time Grammy-nominated rapper Latto, breakout singer Ravyn Lenae, and others, D’USSÉ is encouraging people nationwide to toast their accomplishments. The campaign is fueled by the new D’USSÉ VSOP Magnum Edition bottle.

Latto stars in a playful promotional video that addresses the speculation surrounding her relationship status by humorously revealing the D’USSÉ bottle as her “mystery man.” She has also created the “D’USSÉ Peach Lemonade” cocktail inspired by her Georgia roots.

“Everyone knows the grind is nonstop, and a lot of times we’re not taking a second to celebrate the wins along the way,” said Latto. “D’USSÉ Friday is a reminder to come together and cheers to your successes and big milestones in life with a Victory Pour.”

The campaign includes exclusive celebrations hosted by Latto in Atlanta, Ravyn Lenae in Chicago, and over 100 consumer events at top venues across the country this summer. D’USSÉ says they will have over 100 Victory Pour events at top venues in major metros across the country.

“At D’USSÉ, we believe in the hustle—and just as importantly, in celebrating it,” stated Gigi DaDan, General Manager of D’USSÉ. “We’re thrilled to bring back D’USSÉ Friday and raise a Victory Pour to our powerhouse partners including Latto and Ravyn Lenae.”

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