Sat Jul 26 05:13:54 UTC 2025: Okay, here’s a news article summarizing the provided text:
**Andhra Pradesh Gears Up for Grand World Tourism Day Celebration, Partners with Mastercard**
**VIJAYAWADA, July 26, 2025** – The Andhra Pradesh government is preparing to celebrate World Tourism Day on September 27th with a large-scale event aimed at boosting the state’s tourism sector. Chief Minister N. Chandrababu Naidu will unveil a new tourism tagline and theme during the celebration.
In line with this push, the Andhra Pradesh Tourism Department recently held a two-day workshop with Mastercard’s “Priceless Experiences” program. The workshop focused on developing strategies to offer tourists unique and unforgettable experiences. The goal is to position Andhra Pradesh as a prime investment destination, particularly for investors from the UAE.
The collaboration aims to leverage Mastercard’s global “Priceless Experiences” initiative, which provides cardholders with exclusive access to cultural, gastronomical, and wellness activities.
According to Andhra Pradesh Tourism Development Corporation Managing Director Amrapali Kata, the state is being divided into four distinct tourism circuits: Araku-Vizag (tribal culture), Godavari (backwaters), Suryalanka-Chirala Coastal (coastal life and handloom), and Tirupati (spiritual experiences). These circuits will offer curated experiences designed to showcase the diverse offerings of Andhra Pradesh. The department is also developing a comprehensive marketing strategy to capitalize on branding opportunities and is seeking the cooperation of Mastercard cardholders to promote these initiatives.
First Piper 