Thu Jul 24 10:07:34 UTC 2025: Okay, here’s a news article summarizing the provided text:

**FOR IMMEDIATE RELEASE**

**Starbucks Brews Up First Experiential Store in South India, Hyderabad**

**HYDERABAD, INDIA – July 24, 2025** – Coffee aficionados in South India rejoice! Starbucks has officially opened its first “experiential store” in the Khajaguda neighborhood of Hyderabad. This unique cafe goes beyond the typical coffee shop experience, offering customers an immersive journey into the world of coffee, from bean to brew.

The store, designed to seat around 50 people, features distinct zones, including an Espresso Zone and Brew Bar. Customers can interact with baristas, observe the brewing process firsthand, and even learn about the origins and characteristics of various coffee beans.

The menu is a departure from standard Starbucks offerings, showcasing a curated selection of specialty beverages featuring Indian-inspired flavors. Highlights include the cinnamon jaggery latte, Malabar coconut cream latte, and innovative cold brews like the red peru and kanthari chilli cold brew, and a tamarind shikanji cold brew.

“We’ve always aimed to bring beans from around the world,” says Vibhor Mishra, Starbucks’ Coffee Ambassador for APAC and China. “Because in the world of coffee, geography is flavour. We even have an India States blend — grown, sourced, and roasted in India.” The store boasts five exclusive espresso options and 13 whole-bean variants sourced from India, Kenya, Sumatra, Latin America, and more. Unique options like House Blend, French Roast and Papua New Guinea will be unavailable at most other outlets.

The store also features Starbucks’ Black Eagle, a semi-automated machine, making the grinding, tamping, and dosing visible to the customer.

Early reviews highlight the Malabar coconut cream latte as a standout, praising its smooth, creamy texture and subtle coconut flavor. The red peru and kanthari chilli cold brew offers a unique experience with a mild chilli tingle.

Whether you are a curious coffee drinker or a brewing purist, this new Starbucks outpost is designed to give customers a full-bodied experience.

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