Thu Jul 24 07:00:43 UTC 2025: ## Summary:

The India-UK Free Trade Agreement (FTA), slated to be signed in London on Thursday, will prioritize the protection and promotion of “Brand India” encompassing geographically significant Indian products like Kolhapuri Chappals, Banarasi textiles, and Chanderi textiles.

## News Article:

**India-UK FTA to Champion “Brand India,” Protecting Heritage Goods**

**London, [Date – likely Thursday]** – The highly anticipated India-UK Free Trade Agreement (FTA), set to be signed in London today, will place a significant emphasis on protecting and promoting iconic Indian goods under the umbrella of “Brand India.” The agreement aims to safeguard the geographical indications and cultural heritage associated with products like Kolhapuri Chappals, Banarasi textiles, and Chanderi textiles.

Sources familiar with the agreement say that the FTA will include provisions designed to prevent the misuse and imitation of these cherished Indian brands in the UK market. By recognizing and protecting these geographically significant products, the agreement seeks to boost Indian exports, support local artisans, and ensure consumers have access to authentic goods.

“This FTA is a key opportunity to elevate ‘Brand India’ on the global stage,” said [Quote a relevant official, if known, or a general statement like: “an official spokesperson for the Indian delegation”]. “By safeguarding these unique products, we are not just protecting livelihoods, but also preserving India’s rich cultural heritage.”

The focus on “Brand India” reflects the growing importance of intellectual property rights and the recognition of the economic and cultural value of traditional Indian products. The agreement is expected to create new opportunities for Indian businesses and strengthen trade ties between the two nations.

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