Sat Jul 19 06:20:00 UTC 2025: ## Vacation Fails Set to Catchy UK Jingle Fuel TikTok Trend, Boosting Jet2holidays Searches
**London, UK** – A catchy advertisement jingle from UK vacation company Jet2holidays has become the unlikely soundtrack to a viral TikTok trend featuring hilarious vacation mishaps. Users are posting clips of their travel bloopers, from disastrous water sports experiences to disappointing hotel room reveals, all set to the company’s earworm ad featuring Jess Glynne’s “Hold My Hand.”
The trend has sent searches for Jet2holidays soaring, with Google reporting record-high search interest and a near quadrupling of searches for “what is a jet 2 holiday” in the past week. While Jet2holidays is well-known in the UK, the trend has introduced the company to a wider international audience, particularly in the United States, where many users were previously unfamiliar with the brand.
The Jet2holidays ad, a staple on UK airwaves for years, features the slogan “Nothing beats a Jet2holiday. And right now you can save £50 off per person.” While the company might not have anticipated their jingle soundtracking vacation fails, the trend has undeniably boosted brand awareness.
Examples of videos set to the sound include a whitewater rafting trip gone wrong and a cruise ship passenger getting stuck in a waterslide, sparking an emergency evacuation. This isn’t the first time the jingle has been used for such videos. Similar videos using the jingle and showing camels in the desert also surfaced in late 2023.
First Piper 