Fri Jul 18 12:50:00 UTC 2025: **FOR IMMEDIATE RELEASE**
**YouTube TV Offers Deep Discounts to Lure Back Subscribers Who Ditched NFL Sunday Ticket**
MOUNTAIN VIEW, CA – Facing potential subscriber churn due to the high cost of its NFL Sunday Ticket package, YouTube TV is reportedly offering significant discounts to entice former customers to return. Users are reporting receiving emails with offers as high as $96 off the remaining cost of the season pass.
“It’s no surprise some users are cancelling their subscriptions halfway through the year, considering the price tag,” said one analyst. “This discount shows YouTube knows they have a problem with the price point.”
One Reddit user reported receiving an email offering a $96 discount, bringing the price down to $282 for the remainder of the NFL season. This user, who had canceled their YouTube TV subscription after March Madness, was likely added to a list of potential returnees. Other users have reported receiving smaller discounts, such as $48 off.
The regular season price for NFL Sunday Ticket is $378 for YouTube TV subscribers and $480 for the standalone offering, with additional costs for RedZone or month-to-month subscriptions. While YouTube TV has announced that its official pricing for the year will remain unchanged, the discounts indicate an effort to combat subscriber loss due to the high cost of the service.
YouTube TV has yet to officially comment on these targeted discount offers, leaving uncertainty about how widespread the initiative is. However, the reports suggest a strategic move to retain subscribers and maintain the value of its NFL Sunday Ticket investment.
First Piper 