Thu Jul 17 23:53:00 UTC 2025: Okay, here’s a news article summarizing the provided text, focusing on the key information:

**AI to Drive India’s Creative Economy, Says Information Secretary**

**NEW DELHI, July 18, 2025 (The Hindu)** – India is poised to become a global leader in the creative economy, leveraging the power of Artificial Intelligence (AI), according to Information & Broadcasting Secretary Sanjay Jaju.

Speaking at a meeting with AI/ML-based technology startups and incubators at the T-Hub in Hyderabad on Thursday, Mr. Jaju emphasized the Ministry’s commitment to using AI solutions to bridge linguistic divides and ensure inclusive communication across the country.

“The Ministry of Information and Broadcasting is moving towards adopting AI-based solutions that can bridge linguistic divides, in order to ensure inclusive communication and last-mile information delivery in every language across the country” a Ministry statement said.

The meeting included representatives from IIT Hyderabad, Centres of Excellence of NITs, and engineering institutions.

Mr. Jaju highlighted the Ministry’s WaveX Startup Accelerator platform, which has launched the Kalaa Setu and Bhasha Setu challenges, aligning with the Prime Minister’s vision to encourage the creator economy. He urged leading Indian AI startups to participate and develop indigenous solutions that reflect India’s linguistic and cultural diversity.

Winning teams will receive an MoU for full-scale development, pilot support for AIR, DD, and PIB, and incubation under the WAVEX Innovation platform, after presenting their solutions to a national jury in Delhi. The initiative aims to foster innovation and support the growth of the AI-driven creative sector within India.

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